AWARDS - ARE THEY WORTH IT?

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AWARDS - ARE THEY WORTH IT?

The national organic awards were part of a busy organic week, which ran from the 12th to the 18th September.

Partnership with TV3 certainly increased the profile of the week this year, as did the appearance of the winner of the awards, Kitty Colchester, on the Six one news.

(Picture: Tweeter extraordinaire, Anthony Cresswell of Ummera)

Her Happy Heart organic garlic flavour Irish rapeseed oil is a step up from last year's already excellent plain organic rapeseed oil. Grown and processed on her family's Kilkenny farm, a farm that's been organic since 1976, the bottle itself was slightly problematic last year. The new bottle style has been vastly improved, and the oil-with-garlic blend tastes superb.

And if there's one thing that makes organic rapeseed oil even healthier, then its organic garlic.

I was one of the judges for the awards, along with Evan Doyle (Brooklodge hotel) Miah Buckley (Musgraves) Darren Grant (Organic Supermarket) Noel Groome (Foras Organach) and chair Hugo Arnold (food writer and consultant).

My third year as a judge, there were a number of things that stood out this year. There was an excellent range of horticulture was on display this year. The organic apples from Richard Galvin's Clashgarry farm in Waterford are a great new addition to the range of organic foods available. Really bright, firm and crisp, his are great eating apples.

There were a larger number of products this year, though not a huge number of new producers entered. In fact the same companies enter each year. There are numerous producers out there who have never bothered to enter, despite how great their food or drink is.

Some media savvy producers with great products make the most of their awards, both category winners and commended.

I spoke to some of these producers about how they best use their awards.

“You have to make something out of any of the awards you get. Lots of people don't make the most of them: my philosophy is that you may as well shout about it.”

That's according to Anthony Creswell of Ummera Smokehouse. Creswell is no stranger to awards, and when he gets one, true to his word, you hear about it.

In fact, he often tweets (i.e. sends a short internet text message) to his ever-rising number of followers (1368 last time I checked) from an awards ceremony, so you know he's received a prize before the official press release comes out.

Ummera, Crowes Meats and Dee's burgers all tweeted from the National Organic Awards ceremony about their awards this year, before the official press release came out. Interestingly, only Crowes was a category winner – for their organic back rashers in the best Fresh Meat product category. The others were commended,yet they made a useful noise.

Mary Morrissey of Bord Bia organised the National Organic Awards:

“We always encourage people to keep their winning logos visible and up to date. Some companies are better than others at doing this, but its up to them to make the most of it. That said, companies are getting a lot better at promoting themselves with these awards.”

Ros O' Shaughnessy, communications manager with Bord Bia adds: “We build publicity over 6 to 8 weeks for winners of the National Organic Awards. These awards are part of the Organic Week package, so the awards give the media a different hook for the week ”.

Last year's winner of the Organic awards, Ralph Haslam of Mossfield Cheese, also got a Six One appearance when he won. “The awards have made people aware of what we're at. We'd an awful lot of new people looking for produce after that” Haslam tells me. “Our sales are up 30%, and its partly because of the awards. But you have to maintain the publicity momentum.”

Awards are what you make of them. And if you are an organic producer, why not enter the Organic Awards next year?

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